Cloud Kitchen · Food
A menu that lifted average order value by 22%.
North Craft Kitchen
Problem
A three-outlet cloud kitchen was launching a new menu across Swiggy and Zomato with only smartphone-shot food photos.
Approach
One-day shoot at their central kitchen. Every dish plated, lit and shot for aggregator specs, plus a set of sizzle reels for Instagram.
Outcome
- ✦38 dishes shot in a single day
- ✦22% lift in average order value in month one
- ✦Instagram sizzle reels doubled follower growth
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